Advertisement and marketing has been the worst job to do for a company since ages both in terms of Finances and Recruitments. But its the basic necessity for a company to market its brands for the successful launch. How much company invest on marketing of products, depends on the market value and demand of the brand. Lets see which company makes its place in top 10 biggest advertisers below;
#10 Unilever – $2.10 Billion
Unilever’s biggest brands are Dove ($176 million), Lipton ($57 million) and Slim-Fast ($51 million). The biggest mediums are network TV, accounting for $300 million, and magazines, $219 million.
#9 Johnson and Johnson – $2.30 Billion
Focusing its efforts on network TV ($468 million) and magazines ($316 million), the company’s top spending on brand name ads was for Tylenol ($156 million), Neutrogena ($152 million) and Aveeno ($121 million).
