#9 Swatch Internet Time
In 1998 Swatch decided that the way we tell the time is old-fashioned and needed decimalization.
The main explanation was that time zones are terribly confusing, since the Internet means we’re all global. Swatch divvied a day up into 1000 “beats.”
Of course new time needs a new watch (clearly Swatch’s angle in this, rather than doing it for the greater good) and several models were produced.
Consumers either ignored the new time measurement option available to them, or got so confused they gave up on it.
[via mashable]
